our yogurt starts with a passion for purity
what is yobul ?
YOBUL! IS BULGARIAN STYLE YOGURT LIKE NO OTHER
YOGURT ON THE US MARKET TODAY
why yobul ?
Our yogurt is produced in small batches using traditional techniques (cup set)
from Jersey cow’s whole milk and specifically selected authentic Bulgarian cultures native to the country. Lactobacillus bulgaricus is a natural bacterium that thrives in Bulgaria due to its unique microclimate. It is known to provide numerous health benefits by helping the body maintain normal consistency of bacteria in the stomach and intestines and aids digestion. This is why traditional Bulgarian yogurt is naturally rich, creamy, delicious and most importantly healthy!!!
This is what makes us stand out!
HISTORY OF BULGARIAN YOGURT
Bulgaria was established as a country in 681 AD and is known as the homeland of yogurt. Yogurt, or ‘’Кисело мляко’’ (kiselo mlyako) which means “Sour milk”, has been a staple food in Bulgaria for over 13 centuries and the tradition of making it has been passed down from generation to generation. Even today many families make their own yogurt. The Russian Nobel Prize winner and one of the founders of modern immunology, Ilya Mechnikov, first isolated Lactobacillus Bulgaricus around 1882 and studied its benefits to the digestive system. He even attributed the longevity of the Balkans people to the daily yogurt consumption. Surprisingly, it appeared that most centenarians lived in Bulgaria. The original starters for Bulgarian yogurt are symbiotic co-cultures of Lactobacillus bulgaricus and Streptococcus thermophilus strains isolated from natural sources and contain very high numbers of viable bacterial cells. This makes the yogurt different from other fermented milks where the strains are cultured separately as the cultures determine the texture, body, and flavor of the final product.
TRADITIONAL BULGARIAN YOGURT
"THE SECRET TO HEALTH AND LONGEVITY"
from our family to yours
Yogurt is a staple at every Bulgarian family table. Did you know that Bulgaria has the highest percentage of centenarians on the planet? Due to daily consumption of real yogurt containing a unique bacteria native to the country (Lactobacillus bulgaricus - named after the country of Bulgaria).
AS FEATURED IN
Teddy Ivanov grew up amid the sheep-covered mountains and farmlands of Bulgaria, where yogurt was a daily dietary staple. Like generation after generation for 13 centuries before him... Read more
Teddy Ivanov moved to the U.S. from Bulgaria in 1998 for a culinary internship and has worked in the industry ever since. Ivanov owns Tivanov Catering in St. Louis, and last fall, he launched YoBul!, a line of small-batch, authentic Bulgarian yogurt. You can grab YoBul!... Read more
January 21, 1912 Bulgarian yogurt was featured in The New York Times article about the "THEORY OF LONG LIFE"... Read more
100% sheep milk yogurt | farm fresh Jersey cow’s milk yogurt
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